KiKa

KiKa is a Dutch charity dedicated to funding research for all forms of childhood cancer. Over time, their visual identity had become diluted and needed a re-fresh. We stepped in to simplify and revitalize the logo and sub-labels, giving KiKa a stronger, more cohesive look. We also created a simple design system to keep things consistent across all touchpoints. The refreshed visual identity was slowly rolled out in 2024, across all channels.

CLIENT: KiKa
STRATEGY: BrandBeing
YEAR: 2024