Inspired by his grandfather, Chris Kalkman, a Dutch road biking champion in 1909 and 1914, Alexander Kalkman founded KALKMAN - Good Energy. These 100% natural power bites are designed for cyclists who are used to fueling up on artificial and processed foods. We teamed up with Alexander to shape the story, create the name, and design the logo and visual identity. The brand and its prototype power bites are currently being rolled out and tested within the cycling community, and the feedback so far has been overwhelmingly positive.
CLIENT: ALEXANDER KALKMAN
YEAR: 2022