I designed the visual identity for the Princess Máxima Center, Europe’s largest specialized children’s cancer hospital. Initially focused on the fundraising arm, my work expanded to include the hospital’s branding, from logo design to signage, invitations, and both printed and digital materials. The hospital was officially opened by HRH Queen Máxima in June 2018.
CLIENT: Prinses Maxima Centrum
BRAND STRATEGY & VERBAL IDENTITY: Brand Being
DESIGN: Laura den Otter
YEAR: 2012-2018