Bibliotheek Rotterdam
The Rotterdam Library’s old visual identity was bland and didn’t do justice to who they really are. We stepped in to give it a fresh, playful twist that still captures the raw, authentic spirit of Rotterdam. While we kept the core of the Dutch National Library’s logo intact, we brought new life to their brand across all platforms—print, digital, interiors, signage, and campaigns.
CLIENT: Bibliotheek Rotterdam
STRATEGY: Pontificaal
CAMPAIGN: Stof Rotterdam
YEAR: 2017